選修

以培養學生能以創新觀點,撰寫創意、創業企畫為主。課程內容將包括：創業企劃介紹、市場評估調查、行銷模組、財務規劃、營運規劃等重要議題。並於期末完成模擬企劃書。

1.課程介紹及分組
2.商務企劃實例介紹分析
3.撰寫商務企劃書前的準備
4.如何撰寫商務企劃書
5.各組訂立企劃主題並發表
6.各組市場分析及行銷規劃
7.各組發表財務規劃及營運計劃
8.各組商務企劃簡報
9.繳交商務企劃書

1. Course introduction and grouping
2. Introduction to business planning examples
3. Preparation before writing a business plan
4. How to write a business plan
5. Each group has a planning theme and published
6. Group analysis and marketing planning
7. Each group publishes financial planning and operating plans
8. Business planning briefings of each group
9. Submit a business plan