ch 1 introduction ch 2 customer based brand equity ch 3 brand positioning ch 4 build brand equity for elect brand element ch 5 design marketing project for brand equity ch 6 integrated marketing communication to build brand equity ch 7 to leverage aided brand association to build brand equity ch 8 develop a brand equity measurement and management system ch 9 sources of brand equity measurement ch 10 results of brand equity measurement ch 11 design and execute brand build strategy ch 12 product naming and brand extension ch 13 management brand follow current trend ch 14 management brand for cross geographical and market segmentation ch 15 conclusion
|