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課程概述 |
The main purpose of this course is to explore the functions and structure of our major service agencies, the issues confronting service managers, and the future directions to which service profession is moving. The principles of service management in terms of organizational behaviors and professional roles and their application in service industry are introduced in this course. The development and implications of management and marketing model in service agencies facing public policy is discussed. The course also addresses integral knowledge that will shape the professional preparation of students.
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課程大綱 |
1. Learn the scope and current development of service industries.
2. Develop the management knowledge of structures and organizations in service system.
3. Understand the planning principles in providing services for the clientele considering the public policy development.
4. Learn the various aspects of service management and leadership, including strategic planning principles, empowerment and management tactics , activity programming, education and promotion, policy and legal issues, risk management, and resource attainment strategy.
5. Focus on the preparation and establishment of managerial skills and abilities in future competition of employment markets.
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