The objectives are to help students developing four competencies of marketing career: 1. Understanding the market and consumers. 2. Designing a customer-driven marketing strategy and marketing mix. 3. Measuring and managing return on marketing 4. Harnessing new marketing technologies in digital age
本課程先藉由一些生活案例的介紹,然後將行銷知識融入其中,並系統性的整合行銷相關知識,強調思考邏輯過程的完整性。
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