南台課程大綱
學年度 98學年第二學期 系所 通識教育中心
課程名稱 創意與行銷(A1) 班級 商管經濟類
授課教師 陳孟修 點 閱 次 數 167
選修
自選必修
課程概述
This course offers information on basic marketing and creativity. The latest theories and examples of the field of marketing and creativity are also illustrated. This course also discusses the critical concepts of basic marketing and creativity.
課程目標
1. To develop the realization of the concepts of and approach to marketing solutions as the challenges of the company. 2. To develop the realization of the process and application of marketing. 3. To develop the realization using numerous readings, textbooks or articles to augment (1) and (2).
課程大綱
一、(創意)行銷環境
二、行銷研究
三、消費者與組織購買行為
四、市場區隔與目標市場定位
五、創意與產品、服務、價格、通路、廣告與公關、促銷與人員溝通
六、創意行銷相關課題
英文大綱
1. Originality and marketing environment,
2. Marketing research,
3. Consumer and organizational buying behavior,
4. Segmentation and positioning,
5. Originality and Product, Service, Price, Place, Advertising and public relation, Personal selling, sales promotion,
6. Creative marketing-related topics
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