課程目標 |
The overarching mission of the course is to instill in the student the knowledge, skills and passion necessary to contribute effectively in the global marketplace. As a result of successful participation the student will: 1) Become familiar with key concepts, theoretical frameworks, main driving forces and basic operational processes of international business. 2) Obtain a broad base for further study and application of the subject.
|
英文大綱 |
01.An overview of international business 02.Global marketpaces and business centers 03.Legol, technological, and political forces 04.The role of culture 05.Ethic and social responsibility in international buiness 06.Internation trade and investment 07.Formulation of national trade policies 08.International cooperation among nations 09.International strategic management 10.Strategies of analyzing and entering foreign markets 11.International strategic alliances 12.International organization design and control 13.Leadership and employee behavior in international business 14.International operations management
|