必修

The purpose of this course is to provide students an accessible introduction to hospitality management research, an understanding for what research activities are like, by engaging students in several roles within a variety of mini-studies across a range of hospitality field.

1.To understand elementary principle of quantitative method research.
2.Be able to analysis the collecting data using statistics software.
3.To recognize and follow the rule of research method.

1.研究計畫簡介
2.如何找好的研究題目
3.研究問題、變項與假說
4.學術倫理
5.文獻評析
6.測量工具的信效度
7.內在與外在效度
8.研究方法
9.抽樣
10.量化工具
11.資料分析
12.如何撰寫計畫書

1.Research Proposal
2.How to define an excellent title
3.Research problem, variables and hypotheses
4.Academic ethics
5.Review of Literature
6.Reliability and Validity of Instrument
7.Internal and External Validity
8.Methodology
9.Sampling
10.Quantitative Instrumentation
11.Data analysis
12.How to write the propsal