南台課程大綱
學年度 107學年第二學期 系所 休閒系
課程名稱 會展概論 班級 二技休閒三甲
授課教師 施鴻瑜 點 閱 次 數 13
選修
必修
課程概述
透過實際業界參訪與跨系合作,讓學生了解會展產業的理論與實務。
課程目標
課程大綱
1. 會展觀光的歷史發展
1-1會展產業的起源
1-2經濟週期的影響
2. 會展觀光的經濟貢獻:理論與實際
2-1會展對經濟貢獻的估算
2-1會展對經濟影響的評估架構
3. 會展產業之規劃與發展議題
3-1會展產業的規劃與發展議題
3-2影響規劃與發展的全球性因素
4. 會展觀光的行銷
4-1會展觀光市場
4-2會展舉辦地點的行銷組合
5. 會展產業的人力資源議題
5-1就業機會和技能要求
5-2產業趨勢及議題
6. 會展產業所面臨的研究議題與挑戰
6-1會展產業研究的全球概況
6-2研究資源:產業協會組織
7. 國際會議管理
7-1定義
7-2舉辦國際會議的原因
8.台灣會展產業
8-1台灣旅遊業發展背景
8-2台灣展覽業發展背景
英文大綱
1. Historical development of exhibitions and sightseeing
1-1 The origin of the exhibition industry
1-2 economic cycle impact
2. Economic contribution of convention and exhibition: theory and practice
2-1 Estimation of economic contribution to exhibitions
2-1 Exhibition Economic Impact Assessment Framework
3. Planning and development issues for the convention and exhibition industry
3-1 Planning and development issues of the exhibition industry
3-2 Global factors affecting planning and development
4. Marketing of exhibitions and sightseeing
4-1 Exhibition Tourism Market
4-2 Marketing combination of venues for conventions and exhibitions
5. Human resources issues in the exhibition industry
5-1 Employment Opportunities and Skills Requirements
5-2 Industry Trends and Issues
6. Research topics and challenges facing the convention and exhibition industry
6-1 Global Overview of Exhibition Industry Research
6-2 Research Resources: Industry Association Organization
7. International Conference Management
7-1 definition
7-2 Reasons for holding an international conference
8. Taiwan Convention and Exhibition Industry
8-1 Taiwan Tourism Development Background
8-2 Development Background of Taiwan Exhibition Industry
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