英文大綱 |
1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts 3. The Internet and World Wide Web: E-commerce Infrastructure 4. Building an E-commerce Web Site 5. Security and Encryption 6. E-commerce Payment Systems 7. E-commerce Marketing Concepts 8. E-commerce Marketing Communications 9. Ethical, Social, and Political Issues in E-commerce 10. Retailing on the Web 11. Online Service Industries 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce 13. Auctions, Portals, and Communities 14. Online Content Providers: Digital Media
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