南台課程大綱
學年度 98學年第二學期 系所 機械系
課程名稱 創新管理 班級 碩研機電一甲
授課教師 朱大中 點 閱 次 數 100
選修
選修
課程概述
Concepts and skills on innovation management will be introduced. Major lectures will focus on how innovation can be a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins.
課程目標
The objective of this course is to provide students insights about how innovation affects the competitive dynamics of markets, how firms can strategically manage product technology development innovation, and how firms can implement their innovation strategies to maximize their success.
課程大綱
Innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins, it is also a competitive race that must be run with speed, skill, and precision. It is not enough for a firm to be innovative – to be successful it must innovate better than its competitors. This course hopes to provide students many insights about how innovation affects the competitive dynamics of markets, how firms can strategically manage innovation, and how firms can implement their innovation strategies to maximize their success. Topics of this course include:
1. Sources of Innovation
2. Types of Innovation
3. Standards & Design Dominance
4. Time of Entry
5. Defining the Organization’s Strategic Direction
6. Choosing Innovation Projects
7. Protecting Innovation
8. Organizing Innovation
9. Managing the New Product Development Process
10.Crafting a Deployment Strategy
英文大綱
Innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins, it is also a competitive race that must be run with speed, skill, and precision. It is not enough for a firm to be innovative – to be successful it must innovate better than its competitors. This course hopes to provide students many insights about how innovation affects the competitive dynamics of markets, how firms can strategically manage innovation, and how firms can implement their innovation strategies to maximize their success. Topics of this course include:
1. Sources of Innovation
2. Types of Innovation
3. Standards & Design Dominance
4. Time of Entry
5. Defining the Organization’s Strategic Direction
6. Choosing Innovation Projects
7. Protecting Innovation
8. Organizing Innovation
9. Managing the New Product Development Process
10.Crafting a Deployment Strategy
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