南台課程大綱
學年度 105學年第一學期 系所 國際商務學位學程
課程名稱 企業概論 班級 四國際商務一甲,四國際金融一甲
授課教師 周德光,居俐 點 閱 次 數 42
選修
必修
課程概述
This course is an introduction to the many facets of the private enterprise system and of the businesses that operate within its framework. Your experience in this course will enable you to gain a better understanding of what business arena is all about, how a business operates and which business functions are needed in any business enterprise.
The course will focus on business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise systems, management processes, human resource management, marketing management, business finance, business decision‐making, MIS and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy
課程目標
課程大綱
1. 當代企業環境
2. 成功企業之開創與成長
3. 組織管理、領導、作業管理、員工激勵、人力資源管理
4. 行銷
5. 財務資源
英文大綱
The course will cover the following important topics:
Part 1: Today's Business Environment
Ethics & Social Responsibility; Economics; Globalization
Part 2: Starting & Growing a Successful Business
Forms of Ownership ; The Entrepreneurial Spirit
Part 3: Management
Management & Leadership; The Effective Organization; Operations Management
Motivating Employees ; Human Resource Management
Part 4: Marketing
Product & Pricing Strategies ; Distribution & Promotion Strategies
Part 5: Financial Resources
Accounting & Financial Statements; Financial Management; Securities Markets
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