南台課程大綱
學年度 105學年第一學期 系所 商管專業學院
課程名稱 策略管理 班級 碩商管國際二甲
授課教師 胡中州 點 閱 次 數 23
選修
必修
課程概述
This course emphasizes on the concept of strategy formulation and implementation by integrating and aligning various business functions to achieve a long‐term competitive advantage. It serves as an opportunity to develop knowledge and skills for strategic thinking and analysis, leadership, communication, teamwork, and cross‐functional integration. Students learn about business planning and the implementation of organizational change through structures, systems and people. The teaching approaches adopted are lecture, case studies, and guest speaking.
課程目標
課程大綱
1. Mastering Strategy: Art and Science
2. Leading Strategically
3. Evaluating the External Environment
4. Managing Firm Resources
5. Selecting Business-Level Strategies
6. Supporting the Business-Level Strategy: Competitive and Cooperative Moves
7. Competing in International Markets
8. Selecting Corporate-Level Strategies
9. Executing Strategy through Organizational Design
10. Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
英文大綱
1. Mastering Strategy: Art and Science
2. Leading Strategically
3. Evaluating the External Environment
4. Managing Firm Resources
5. Selecting Business-Level Strategies
6. Supporting the Business-Level Strategy: Competitive and Cooperative Moves
7. Competing in International Markets
8. Selecting Corporate-Level Strategies
9. Executing Strategy through Organizational Design
10. Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
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