南台課程大綱
學年度 104學年第二學期 系所 共同科
課程名稱 行銷個案研討 班級 行流陸生研修班,四技行流四甲,四技行流四乙
授課教師 施坤壽 點 閱 次 數 38
選修
選修
課程概述
The case studies course focuses on discussion which one to talk about marketing management cases all over the world. The objectives of this course are threefold:
1.To develop students' ability to think how to solve the marketing problems,
2.To deepen students' understanding about strategic issues on marketing, and
3.To analyze current business events in the context of established marketing principles, with special focus on “Green”market and “Fair-Trade” topics.
課程目標
The goal of course provides an English environment which allows students practice their English. In addition to this, from the case studies in marketing and logistics to learn how to express their thoughts in English. To training students more confidences to do business presentation in English.
課程大綱
其內容概要為先介紹如何做個案分析,然後依據其行銷的消費者行為個案篇,和網路行銷個案篇及公平貿易協定銷售篇和綠色行銷篇及最後的連鎖商店的探討衍生到全球行銷探討。
英文大綱
1: Case study analysis
2: Consumer behavior
3: Internet Marketing
4: The fair-trade
5: Green Marketing
6: Global Marketing
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