南台課程大綱
學年度 104學年第二學期 系所 英語系
課程名稱 行銷實務專題 班級 碩研英語一甲,碩研英語二甲
授課教師 梁文科 點 閱 次 數 63
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課程概述
This course provides the basis for discussion of theory and practice in marketing. Conceptual frameworks, critical components of marketing practice, and issues pertinent to the changing marketing environment are explored.
By the end of this semester, you will be able to
․Explore theoretical basis and critical components of marketing management.
․Analyze marketing strategy as they relate to firms.
․Examine current issues and trends in the changing marketing environment.
․Discuss the use of marketing mix to ensure successful results.
課程目標
課程大綱
1.行銷內涵
2.顧客價值
3.環境與行銷
4.目標市場與定位
5.消費者行為分析
6.行銷整合
7.個案研討
英文大綱
1.The Marketing concept
2.Customer Value
3.Environment and Marketing
4.Segmentation and Target Market
5.Consumer Behavior
6.Marketing Mix
7.Cases Study
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