南台課程大綱
學年度 103學年第一學期 系所 商管專業學院
課程名稱 策略管理 班級 碩商管國際二甲
授課教師 羅尹希 點 閱 次 數 32
選修
選修
課程概述
Strategic management is an organizational process that focuses on the manner in which an organization achieves sustainable competitive advantage. As the result, strategic management focuses on how all the separate functional disciplines in an organization
課程目標
On completion of this course you will be able to:
• identify and define the strategic management process;
• conduct an environment analysis and a resource audit;
• examine the nature of strategic choice from a wide frame of reference;
• develop a strategic plan.
課程大綱
1策略管理
2外部環境分析
3內部環境分析
4事業層級策略
5策略的競爭本質
6公司層級策略
7收購與合併
8海外策略
9合作型策略管理
10公司治理
英文大綱
1 strategic management
2 analysis of the external environment
3 analysis of the internal environment
4 stragegy at the business level
5 the competitive nature of strategy
6 straegy at the corporate level
7 acquisitions and mergers
8 strategy abroad
9 cooperative strategic management
10 corporate governance
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