南台課程大綱
學年度 103學年第一學期 系所 資傳系
課程名稱 媒體與資訊社會 班級 四技資傳一乙
授課教師 張煜麟 點 閱 次 數 35
選修
必修
課程概述
藉由當代傳播現象以及個案分析促使學生對數位匯流時代資訊社會傳播現象的洞察。
1.To introduce freshmen to all types of communication that is mediated by technology.
2.To learn about new media (such as computers, Internet, and the digital telecommunications infrastructure that underlies all the media) that is rapidly changing our concepts of “mass” media.
3.To learn and understand convergence of these media/communications technologies which created a new communications environment and is impacting the society and culture we all share.
課程目標
啟發學生對大眾傳播媒體的基本概念與知識。
1.To prepare students to thrive in the convergencing new media environment by providing an integrated treatment of traditional media and new media in the course.
2.To help students understand how mass media are being transformed as they converge with technologies.
3.To cultivate media literacy, empower and educate students on the various issues pertaining to each medium.
4.To assess the communications industries’ trajectories into the future.
課程大綱
1.課程基礎介紹
2.變遷中的媒介環境
3.書籍與雜誌
4.報業發展
5.廣播與錄音工業
6.電影與電視
7.網際網路
8.廣告發展
9.公共關係
10.媒體效果
11.媒體與傳播道德
12.全球化媒介
英文大綱
1.Introduce students to the objectives,grading policy and required textbooks and readings for the course
2.Introduce students to old media and new media.
3.Magazine Industry Proliferation and Consolidation.
4.Newspaper History
5.History :of Sound & Radio
6.History:of Movie & TV
7.History:of Internet
8.History of Advertising
9.Technology: Explain how the following venues of new public relations are used
10.Media and Prosocial Behavior
11.Processes for thinking through ethical problems
12.Global Media
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