南台課程大綱
學年度 102學年第二學期 系所 商管專業學院
課程名稱 顧客關係管理專題 班級 碩商管國際二甲
授課教師 黃盈裕 點 閱 次 數 41
選修
選修
課程概述
This subject is intended to provide students with an understanding of Customer Relationship Management (CRM) and its application in marketing and sales. We use textbook、journal papers and case studies to do the assignment and discussion.
課程目標
We hope students can understand the concept and development of CRM 、Data, Information and Technology of CRM, and how to build up a good customer relationship management. Final, let students can to evaluation on CRM performance.
課程大綱
一、CRM的理論與發展
二、CRM資料、資訊與科技
三、CRM對銷售與行銷策略的影響
四、CRM評估
英文大綱
1.The Concept and Development of CRM
2.Data, Information and Technology of CRM
3.The impact of CRM on Selling and Marketing Strategy
4.Evaluation on CRM Performance
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連結(一) 連結(二) 連結(三)

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