南台課程大綱
學年度 102學年第二學期 系所 企管系
課程名稱 國際企業管理 班級 四技企管四甲,四技企管四乙
授課教師 簡俊成 點 閱 次 數 31
選修
選修
課程概述
International business has grown rapidly in recent decades. This course is designed to improve students’ understanding of the complexities presented by managing businesses in an international environment.
課程目標
The overarching mission of the course is to instill in the student the knowledge, skills and passion necessary to contribute effectively in the global marketplace. As a result of successful participation the student will: 1) Become familiar with key concepts, theoretical frameworks, main driving forces and basic operational processes of international business. 2) Obtain a broad base for further study and application of the subject.
課程大綱
01.國際企業概論
02.全球世場與商業中心
03.法律、科技與政治力
04.文化的角色
05.國際企業的道德與社會責任
06.國際貿易及投資
07.國家貿易政策的形成
08.國際合作
09.國際策略管理
10.國外市場分析與進入策略
11.國際策略聯盟
12.國際組織的設計與控制
13.國際企業中的領導與員工行為
14.國際作業管理
英文大綱
01.An overview of international business
02.Global marketpaces and business centers
03.Legol, technological, and political forces
04.The role of culture
05.Ethic and social responsibility in international buiness
06.Internation trade and investment
07.Formulation of national trade policies
08.International cooperation among nations
09.International strategic management
10.Strategies of analyzing and entering foreign markets
11.International strategic alliances
12.International organization design and control
13.Leadership and employee behavior in international business
14.International operations management
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