南台課程大綱
學年度 98學年第二學期 系所 休閒系
課程名稱 觀光導論 班級 四技休閒一甲
授課教師 陳慧玲 點 閱 次 數 136
選修
必修
課程概述
本課程以系統性的方法介紹旅遊與觀光產業之基本組成及要素,其運作機制,這些組成的重要性及對觀光發展的影響,並進一步探討觀光發展的環境變化暨相對應之議題。
課程目標
Upon completion of the course, students are expected to be able to:
1. Understand how important this profession is, and recognize the contribution of tourism to the national economy and our quality of life.
2. Identify what constitutes the domestic and international tourism systems in the modern world and their administration.
3. Attain an understanding of the working vocabulary of tourism.
4. Learn a possible career development in the tourism and travel industry.
5. Develop an understanding of what motivates people to travel and what affects individuals’ travel behaviors, including information search and destination choice.
6. Learn the needs to appreciate and preserve our nature environments and natural resources
課程大綱
觀光展望
觀光歷史演進及職涯發展
觀光組織與影響
交通運輸
餐旅服務業
流通過程中的組織
觀光旅遊動機
觀光景點
文化觀光
觀光經濟衝擊
觀光規劃.發展和社會因素
觀光與自然環境
英文大綱
Tourism Overview
Tourism development and Career development in tourism
Tourism organization and impacts
Transportation in tourism
Hospitality in tourism
Organizations in distribution channel
Tourism destination
Tourism motivation
Cultural tourism
Economic impact in tourism
Tourism planing, development and social factors
Tourism and natural environment
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