南台課程大綱
學年度 98學年第二學期 系所 企管系
課程名稱 策略管理 班級 碩專企管二乙
授課教師 簡俊成 點 閱 次 數 115
選修
必修
課程概述
Strategic Management is a capstone course that requires a lot of effort by students. This is intended to be a big-picture course where you will learn main strategic concepts integrating the knowledge you have gained in the core business curriculum.
課程目標
The goal of this course is to provide students with an understanding of why some firms outperform others and to enable students to formulate and implement value-creating strategies.
課程大綱
1. 策略管理與策略性競爭力
2. 外部環境分析
3. 內部環境分析
4. 事業層策略
5. 競爭敵對與競爭動態
6. 公司層策略
7. 購併與重整策略
8. 國際策略
9. 合作策略
10. 公司治理
11. 組織結構與控制
12. 策略領導
13. 策略性創業家精神
英文大綱
1. Strategic Management and Strategic Competitiveness
2. The External Environment Analysis
3. The Internal Environment Analysis
4. Business-Level Strategy
5. Competitive Rivalry and Competitive Dynamics
6. Corporate-Level Strategy
7. Acquisition and Restructuring Strategies
8. International Strategy
9. Cooperative Strategy
10. Corporate Governance
11. Organizational Structure and Controls
12. Strategic Leadership
13. Strategic Entrepreneurship
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