南台課程大綱
學年度 99學年第二學期 系所 休閒系
課程名稱 專題研究(一) 班級 碩研休閒一甲
授課教師 林舜涓 點 閱 次 數 80
選修
必修
課程概述
This class is intended for first year graduate students as an opportunity to engage in some of the research and writing of their theses. Its prime goal is to help graduate students identify research areas they are interested in.
課程目標
Through this course, students will become familiar with the various ways of citing sources and avoiding plagiarism. Furthermore, students will improve the ability to research, organize and write a thesis proposal and to evaluate research in a professional-critical manner.
課程大綱
1.網路行銷
2.品牌行銷
3.人力資源
4.觀光衝擊
5.環保旅館
6.觀光意象
英文大綱
1. Internet Marketing
2. Brand marketing
3. Human Resources Management
4. Tourism impact
5. Green hotels
6. Tourism image
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連結(一) 連結(二) 連結(三)

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