南台課程大綱
學年度 99學年第一學期 系所 共同科
課程名稱 文教事業經營管理 班級 特殊抵免(碩博)
授課教師 未定 點 閱 次 數 164
選修
選修
課程概述
The goal of class is to improve students’ knowledge in culture and educational management. This class emphasizes the management theories, the knowledge of culture and educational industries, and the ability for writing the proposal. In addition, through introduction, discussion and case study, students will not only learn whole concept of management theories, but also get to know how to start their own business.
課程目標
1. Discuss the backgrounds and developments of culture and educational management.
2. Study the management theories.
3. Discuss the case of management and culture and educational industries.
4. Writing business plan and proposal.
課程大綱
W01(02/25): Introductions; Review the syllabus and tentative class schedule
W02(03/04): Introduction of culture and educational industries
W03 (03/11): Review of products in culture and educational industries
W04 (03/18): Review of marketing in culture and educational industries
W05 (03/25): Consumer behaviors
W06 (04/01): Marketing segment
W07 (04/08): The needs and the price of culture and educational industries
W08 (04/15): Marketing strategies of culture and educational industries
W09 (04/22): Advertising strategies of culture and educational industries
Case presentation
W10 (04/29): Promotional Plan
Case presentation
W11 (05/06): The organization of the business
Case presentation
W12 (05/13): Product and supply chain management
Case presentation
W13 (05/20): Starting the business & creating business plan
W14 (05/27): Professional management and leadership
W15 (06/03): Human resource management
W16 (06/10): Operations and risk management
W17 (06/17): Final business proposal presentation
W18 (06/24): Final business proposal presentation
W19 (07/01): Final
英文大綱
W01(02/25): Introductions; Review the syllabus and tentative class schedule
W02(03/04): Introduction of culture and educational industries
W03 (03/11): Review of products in culture and educational industries
W04 (03/18): Review of marketing in culture and educational industries
W05 (03/25): Consumer behaviors
W06 (04/01): Marketing segment
W07 (04/08): The needs and the price of culture and educational industries
W08 (04/15): Marketing strategies of culture and educational industries
W09 (04/22): Advertising strategies of culture and educational industries
Case presentation
W10 (04/29): Promotional Plan
Case presentation
W11 (05/06): The organization of the business
Case presentation
W12 (05/13): Product and supply chain management
Case presentation
W13 (05/20): Starting the business & creating business plan
W14 (05/27): Professional management and leadership
W15 (06/03): Human resource management
W16 (06/10): Operations and risk management
W17 (06/17): Final business proposal presentation
W18 (06/24): Final business proposal presentation
W19 (07/01): Final
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